Music Video Concert Invitations

Music video invitations to concerts became rather popular in the rapping world. These clips let artists create fresh, raw video sketches that aren't subject to harsh criticism, since they are obviously sketches. However, when a invitation sketch is elaborate and beautiful, and not merely a quick "Hello. Come to my concert," it becomes almost like a a real work of the artist, and brings praise and respect to the musician.

Here's an example of what I consider an interesting video clip for a soundtrack. Noize MC -U! on youtube was created less than a month ago by Noize MC and Anacondaz as a video invitation to a November 1st 2015 concert in Moscow. The whole video is smoothly edited with obvious clear cuts made by a small handheld camera. The camera is probably a go-pro, since it's very mobile, which can be seen in the many shots, where it's clipped onto various instruments and band members. There are no transition effects between the cuts, it's just a sequence of clips following one another for the whole three minutes. The shots don't last more than four seconds per shot, and are usually about two seconds in length. These quick edits create a sense of pace and force the audience to fully engage what's going on in the clip before it changes creates an interactive aspect to the video, while giving constant food for thought to the onlooker. The shaking handheld shots create a sense of movement and of actually being amidst the action, in the same room with the performers. The jumping shots, (1:29) which break the 20mm/30 degree rule, create an even quicker pace and change about four times per second. Many shots have a Z-axis depth created by the perspective introduced by instruments as the trumpet, trombone, bass, and violin. The stationary high angle shots (1:06) create breathing space and balance through giving the viewer a sense of being on his or her feet again. Most of the shots can be categorized into three categories. The first category being a close up from the point of view of the instrumentalist or his or her instrument, the second being a close up or a medium close up shot from the point of view of the cameraman, and the third one being a medium shot of Noize Mc singing at concerts, which are obviously not taken at the room where the large majority of the action is taking place. Through the duration of the clip, Noize Mc is singing into the camera's lens, creating a sensation that he is interacting and talking directly one on one with the viewer. The feeling that his undivided attention is always dedicated to the listener can create interest for the listener, since it's so rare that in the default world someone dedicates three whole minutes just for you.

Gaming Interview

Interview of Johnothan Dietrez by Misha Kuznetsov, for Media 160 at Hunter College.